A Different Approach to Ed-Tech Marketing
FOCUS ON THE 'WHY'
An educator, or school, needs to understand WHY your product should matter to them. This is why educators listen to other educators who can articulate not only what your solution does, but WHY it’s important for you to look at using it.
Our approach is to focus from the very beginning on the WHY, and grow that message.
Our approach is to focus from the very beginning on the WHY, and grow that message.
TRADITIONAL APPROACH
Create marketing assets & run standard marketing activity
(Social Media,Print, Email, Events...)
(Social Media,Print, Email, Events...)
Follow up limited generated leads, and overcome the challenge to convince the target audience to let you demo the product.
Finally get your product in front of the right customer and demonstrate WHY they should invest in your product
TA MARKETING APPROACH
A TA Marketing activity engages with the target audience from the start and demonstrates WHY your product matters.
Case study and testimonials are created as a result of the activity, which feeds into future Marketing Assets.
‘Schools listen to schools’. Grow a Community who talk about WHY.
VIDEO PORTFOLIO
Sample videos produced as part of a wider programme, or as stand alone promotional material.
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