It’s a well known fact that traditional marketing methods don’t work in the education market. Maildrops, emails and telesales stop at the reception, and due to an increase in commitments, the number of educators attending physical events seems to be declining year on year.

Why not see how TA do things differently.

It’s a well known fact that traditional marketing methods don’t work in the education market. Maildrops, emails and telesales stop at the reception, and due to an increase in commitments, the number of educators attending physical events seems to be declining year on year.

Why not see how TA do things differently.

A Different Approach to Ed-Tech Marketing

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Acer STEM Rewards
Rewarding customers whilst
addressing the UK skills shortage.

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Microsoft Mythbusters
Video series for Social Media
and channel marketing.

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Specsavers
CSR campaign delivering free events and a vision screening programme to schools. 

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HP for Education
HP for Education is a market-leading proposition rewarding schools who invest in technology.

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RAF STEM Camp
A residential camp for young people focused on engineering STEM skills and situated on a live operational RAF Base.

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Applied Digital Skills
Teaching digital skills whilst raising
awareness of Google tools

FOCUS ON THE 'WHY'

An educator, or school, needs to understand WHY your product should matter to them. This is why educators listen to other educators who can articulate not only what your solution does, but WHY it’s important for you to look at using it. 

Our approach is to focus from the very beginning on the WHY, and grow that message.

TRADITIONAL APPROACH

Create marketing assets & run standard marketing activity
(Social Media,Print, Email, Events...)

Follow up limited generated leads, and overcome the challenge to convince the target audience to let you demo the product.

Finally get your product in front of the right customer and demonstrate WHY they should invest in your product

 

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TA MARKETING APPROACH

A TA Marketing activity engages with the target audience from the start and demonstrates WHY your product matters.

Case study and testimonials are created as a result of the activity, which feeds into future Marketing Assets.

‘Schools listen to schools’. Grow a Community who talk about WHY.

 

VIDEO PORTFOLIO

Sample videos produced as part of a wider programme, or as stand alone promotional material.

WHY TA MARKETING?

Asking Why is important. Why should a school or teacher care or be interested in your new product? What issue does it address or problem does it solve? This is where we in TA Marketing focus our programmes. Looking to launch a new ‘Ed-Tech’ solution or product in the UK, or maybe you need to create a case-study to demonstrate the ‘WHY’ behind why schools should adopt it? If so, reach out and let us demonstrate how we believe we can help you reach your target audience.

WHY TA MARKETING?

Asking Why is important. Why should a school or teacher care or be interested in your new product? What issue does it address or problem does it solve? This is where we in TA Marketing focus our programmes. Looking to launch a new ‘Ed-Tech’ solution or product in the UK, or maybe you need to create a case-study to demonstrate the ‘WHY’ behind why schools should adopt it? If so, reach out and let us demonstrate how we believe we can help you reach your target audience.

tablet academy Partners

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A selection of the industry partners WE collaborate with

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