Screening For Schools
Children are often unaware that they have any form of vision problem and as a result, students can misbehave or achieve poor academic outcomes.
To address this issue, Specsavers sponsored a vision screening solution developed by Thomson Screening (City, University of London) that enabled schools to identify children who may have poor vision. Tablet Academy was commissioned to introduce the solution to UK schools and grow awareness throughout the primary and secondary schools market.
Starting with a research programme involving 20 pilot schools, we identified the benefits the solution provided. These were then used as the basis for animations, videos, promotional print, advertisements and a website, which formed an initial two-year campaign resulting in over 3,000 schools signing up to the screening programme.
In the third year we took the solution on tour, delivering 30 events at schools around the UK involving children, teachers and the wider school community, to demonstrate how to use the screening kit, and raise awareness of eye health amongst childre
'One in four children struggle with reading and writing due to an undiagnosed vision problem'