Conceived and developed as a partnership between Primary Goal and TA Education, this training programme focuses on your school getting the very best from the investment it made in educational technology to support teaching and learning.
See how the Digital Champion programme has enabled primary and secondary education providers to better support their teachers and further engage learners with new and upcoming digital technologies, using existing staff and the Apprenticeship Levy funding.
Microsoft Innovative Educators 
Hear from Jennifer King, the UK School Engagement Lead at Microsoft, as to why they value the Digital Champion Programme. 
A Digital Champion in a Special School
See how an apprentice sponsored by Promethean is supporting students with dyslexia to use technology to access their learning. 
Digital Champion in a Primary School
Listen to Ruth Moor, a headteacher who nominated herself to be the Digital Champion at her school 
The Digital Champion Programme has three learning pathways so leaders, educators or support staff can choose the programme appropriate to them. 
Ed-tech Leader
Responsible for developing and implementing the school's digital strategy.
Digital Champion
Responsible for delivering digital change within lessons, enhancing lessons with technology. 
Digital Advocate
New recruits bridging the gap between the IT team and the teaching team.
Free Ed-Tech Leaders Programme worth £1,800 
Every school committing a staff member to the Digital Champion Programme can access the Ed-tech Leaders Programme for free! 
All school leaders joining the Digital Champion Programme will automatically be enrolled on the Ed-Tech Leaders Programme as part of their learning, but for any school enrolling a teacher or support staff, they too can claim a free space on the Ed-tech Leaders programme for a member of the school’s SLT and no extra cost.
Find out more about the Ed-tech Leaders Programme
Outcomes you can expect
For the Individual
  • Microsoft Innovative Educator (MIE) Expert accreditation.
  • Level 3 Digital Support (Applications) Technician Apprenticeship Standard
  • Tablet Academy certificate in Edtech strategy and/or Technology-enhanced teaching.
  • Portfolio of evidence demonstrating outcomes achieved during the programme.
  • Microsoft Certified Educator (MCE) – optional
For the School
  • A dedicated Digital Champion to lead or support digital transformation.
  • Input and support from a range of industry experts to develop and deploy a digital strategy.
  • Quality free CPD for staff enrolled and the colleagues they upskill as part of their programme.
  • Support to apply for Microsoft Showcase School status – optional.
  • Recoup finances lost to the Apprenticeship Levy.
Do you work for a Multi-Academy Trust or Local Authority? 

Did you know you could have a Digital Champion in all your schools, with all the training provided for free? 
Plus, if you have over 30 staff join the programme, Primary Goal will provide a full-time dedicated workplace coach to work within your organisation to support your learners. 

What does the programme involve? 

The blended training programme focuses on improving school outcomes through digital transformation.  

Each month you are assigned self-guided online learning created by experienced educators and industry experts. 

You can study this content in your own time when convenient for you before joining a virtual meeting with other learners on the programme to discuss and debate the content. 

Finally, working with your work-based coach, you will identify a related challenge to complete, appropriate to your level (leader, teacher, assistant) that will help your school progress in relation to your digital strategy. 

"You are never too old to set another goal or to dream a new dream."
C.S. Lewis
How much does the programme cost?
£13,000  It's all funded! 
The Primary Goal Digital Champion programme is delivered as a Level 3 apprenticeship, meaning all the training involved can be funded through your existing Apprenticeship Levy Contribution or via a Levy transfer arranged by Primary Goal. 
Contact Us

If you would like to discuss the Primary Goal Digital Champion Programme further, please get in touch on 01952 567450 or email us at 

Alternatively, you can contact Primary Goal on 024 7526 7600 or email